35+ years of systems thinking — turned into asset discipline.
We are a boutique project developer, bridging iconic, visionary architecture with technical precision by applying software-engineering principles across the entire real-estate lifecycle.
Founded by Boris Groth—a computer scientist and former researcher and entrepreneur in Software Engineering, Computer Graphics, Simulation, E-Learning, and AI—we combine 35+ years of systems thinking with 12+ years of real estate project development experience on the Canary Islands, reducing traditional development risk while delivering premium residential projects end-to-end.
- Structure First: We build digital twins and make use AI before moving the first stone.
- Asset Discipline: Rigorous validation from acquisition to exit.
- Predictable Results: High-end residences delivered with industrial precision.
Based on this DNA, we manage the full project lifecycle from concept to clean exit. That includes architecture, planning, approvals, construction, handover, operations and value creation, plus contracts, notarial processes, suppliers and materials. Optional financing or investment support is available.
As a boutique developer, we also run our own signature line: LUX VILLAS™.
We work internationally, speak multiple languages, and are happy to respond to any question or enquiry.
We also have a strong network of associated partners — architects, designers, construction firms, banks, investors, notaries and legal counsel — with excellent international relationships.
A holistic approach to Real Estate.
We integrate capital strategy, architectural development, execution logic, and operational planning into one coherent asset framework. This reduces structural risk, preserves optionality, and enables predictable outcomes throughout the lifecycle of a property.
Our work is shaped by systems engineering discipline: decisions are validated early, conflicts are resolved digitally, and complexity is managed before it becomes cost.
Structures that create predictability, decision clarity, and trust.
- Transparent roles & decision rights
- Disciplined reporting & cost control
- Risk mitigation across approvals & exit
Architecture engineered into a long-term asset — not decorated luxury.
- Modern architecture + sustainability
- Sequencing, buildability, quality
- Execution clarity from day one
Operational logic defined early — reliability, security, and value preservation.
- Positioning & pricing strategy
- Security, privacy, serviceability
- Yield optimization & durability
LUX VILLAS™ — One-of-a-Kind by Design.
LUX VILLAS™ is a registered trademark of B GROTH Asset Management S.L., representing a proven Signature Collection of iconic, one-of-a-kind residences. Each project is a proprietary architectural development — individually conceived, never replicated, and clearly distinct from generic luxury villa developments.
A series of successful LUX VILLAS™ projects have already been realized, each securing its buyer or investor during the construction phase. This consistent demand reflects our focus on ecologically responsible, nature-integrated architecture, combining sustainable luxury with clear planning, disciplined execution, and enduring value on the Canary Islands.
Below, we present our current Signature Project, Villa LUX Infinity, followed by selected completed projects that illustrate our established track record.
New Project — VILLA INFINITY
VILLA INFINITY
An Iconic, Nature-Integrated Signature Residence
Villa Infinity is an iconic Signature Residence designed for discerning owners and investors who seek more than conventional luxury.
It is not defined by size, finishes or amenities alone, but by architectural identity, ecological intelligence and a clear sense of permanence.
Set within one of Costa Adeje’s most established and low-density residential enclaves, Villa Infinity occupies a rare position with permanent 180-degree Atlantic views towards La Gomera. Its location in Ciudad Jardín, Adeje, combines long-term residential quality, privacy and proximity to some of the Canary Islands’ most prestigious luxury developments and amenities — including La Caleta, Abama, Rokabella, and the new Adeje Shopping Centre — a setting defined by scarcity and enduring demand.
The architecture of Villa Infinity is inspired by the infinity symbol (∞) and translated into a sculptural, non-replicable spatial concept. Flowing lines, strong horizontality and precisely framed vistas create a residence that is instantly recognisable and impossible to duplicate. Unlike typical luxury villas that rely on interchangeable layouts, Villa Infinity is conceived as a standalone architectural statement — a defining factor for value protection and market differentiation.
Architecture and landscape are conceived as a single, integrated system. The villa is embedded into the natural topography, with terraces, pools and gardens forming a seamless extension of the surrounding environment. This nature-integrated approach enhances privacy, orientation and climatic comfort, while reinforcing the villa’s connection to the unique landscape of the Canary Islands.
Across three carefully articulated levels, the villa offers approximately 594 m² of built space on a plot of around 1,150 m². The main living level forms the social core, combining open-plan living, dining and kitchen areas with direct access to panoramic terraces and a signature infinity pool overlooking the ocean.
The private level comprises four generous bedroom suites, each with en-suite bathrooms and outdoor access. A second, more secluded infinity pool creates a private retreat for owners and guests. The design allows for a technical extension to up to six suites, maintaining architectural balance and privacy without compromise.
A flexible wellness and entertainment level of approximately 77 m² provides space for a gym, spa, cinema or private office. A closed garage accommodates four vehicles, supported by technical and service areas designed for efficient long-term operation.
Villa Infinity integrates sustainable and ecologically responsible building principles, including full smart-home integration, photovoltaic energy generation and energy-efficient construction. These measures are embedded into the architectural concept, supporting long-term operational efficiency, environmental responsibility and asset resilience.
From an investor perspective, Villa Infinity represents a clearly differentiated, asset-backed opportunity. The project has reached a ready-to-build stage, with architectural planning completed and key access and infrastructure approvals secured. This advanced development status significantly reduces execution risk and provides a decisive time-to-market advantage in one of Tenerife’s most supply-constrained prime locations.
Villa Infinity is not another luxury villa. It is an iconic, nature-integrated architectural asset — defined by uniqueness, sustainability and enduring value.
- Plot & Licence — Available (if required, including full project support)
- Early Bird Buyers — Significant price reduction with immediate reservation and milestone-based payments
- Turnkey Villa — Fully delivered, ready for occupation
- Investor Briefings — Available on demand
- Pitch Deck and Offer — Available on NDA
- Detailed Information — Available on NDA
Past Projects
At LUX VILLAS™ we create architectural icons — distinctive, timeless statements that translate vision into a tangible, ready-to-live reality. Each signature property of our collection is delivered as a complete product, thoughtfully designed and precisely built from a single source. In the early stages, we welcome your ideas and refine them together within the framework of planning regulations and the agreed investment scope - let us shape something exceptional — together.
AI meets the Digital Twin.
One Digital Model. Clear Decisions. Full Transparency.
We don’t begin with guesswork — we begin with a Digital Twin. It’s a living, 1-to-1 model of the future asset that combines design, cost, risk and operations in one place. That means every stakeholder sees the same information and the same reality from day one.
Inside this twin, AI works like a decision co-pilot. It runs scenarios, compares alternatives and highlights risks early. In simple terms, it lets us test decisions safely in the model before they become expensive in the real world. Most importantly, the Digital Twin gives us a reliable, shared starting point for every discussion and decision — together with clients and investors. It also lets us test different architectural options and material or interior scenarios a priori, so we can decide together — or at least prepare decisions with clarity.
All information is stored in a controlled governance data room with clear roles, defined decision rights and disciplined reporting. That creates transparency and accountability — and it’s why investors gain clarity, teams gain certainty and owners gain predictability.
We don’t do technical overkill - We select the right tools for each project and align them with clients and investors.
Strategic entry. On demand.
Selected projects are available for acquisition, co-investment, or structured participation. Detailed project documentation and economic frameworks are provided exclusively on request.